How many tasks from your founder's to-do list did you complete this week?
15? 50? 200? If you think that the more the better, you are extremely wrong.
People are biased to spend a lot of time on insignificant things and very little on what’s important.
Why it matters
This “tactic” of choosing low-leverage tasks over high-impact decisions is squandering our most essential capital - time.
Why it happens
High-impact decisions take time, require theoretical engagement, and bring a postponed reward. That’s why we prefer to process these decisions faster and leave the “boring zone”.
Low-leverage decisions, on the other hand, are action-based tasks, require creative work, and come with an immediate reward. No science is needed to know we favor that “fun zone” over the “boring” one.
We need to be busy. We've built our companies with our own hands, sacrificing sleep, health, and social life. It’s being busy that puts a checkmark on our day. Does thinking for hours about ONE decision sound like being busy...?
We need to feel the wind. And meanwhile, important decisions require this hypothetical struggle. Plan, analyze, simulate, discuss, delegate, repeat. Where’s the fun, the adrenaline rush?
We need to see the results (today). Again, vital decisions usually won’t yield quick outcomes (unless you plan to pivot or reduce the company). Meanwhile, our heads are exploding with game-changing ideas that probably could knock everyone’s socks off even tomorrow!
This reverse tendency leads to completely ineffective time allocation.
What others think
Give me a lever long enough, and I shall move the world.
From Jeff Bezos:
If I make three good decisions a day, that's enough, and they should just be as high quality as I can make them.
From Naval Ravikant:
All returns in life come from compound interest in long-term games.
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